Design Lead | Brand Designer
10 та більше років- Marketing
- Research
- Interviews
- Analytics
- Facilitation
- Team Management
- Brand Identity
- Art Direction
- Brand Strategy
- Brand Communication
- Presentation Skills
- Team Leading
- Trend watching
- Benchmarking
- Market Map
- Visual Competitor Analysis
- Target Audience / User Research
- Desk research
- Surveys
- Persona
- Empathy Map
- JTBD
- Market segmentation
- Brand Diagnostic, Golden Circle & 3C Triangle
- Value Proposition
- Business Model Canvas
- Vision, Mission, Objectives
- Brand Differentiation & Positioning
- Brand Essence, Platform, Promise, Evidence
- Brand Archetype & Tone of Voice
- Brand Narrative, Key Messages, Media Channel
- Naming, Moto, Slogan, Tagline
- Project planning
- Estimation
- Budgeting
- Brainstorm
- Design Workshop
- References
- Mood Boards
- Style Scape
- Evaluation of Design & Copy
- Mentoring & Learning
- Creative Thinking
- Logo & Identity Design
- Digital Design
- Design System
- Print Design
- Merch
- Presentation
- Pitch Deck
- SMM Assets Design
- Brand Book
- Stakeholders Briefing
I help companies with valuable products and services
to hit the market and the customers' hearts
with a holistic brand and suitable design.
3 years in strategy & art direction
6 years in branding & design
5 years in marketing & PR
50+ projects in 10+ countries
Due to my experience in design agencies and in-house teams,
I can adjust the design process in a way that motivates the team
to create a design output that meets the company's and customers' requirements.
To achieve this, I lead all aspects of the process:
- briefing and planning;
- research and ideation;
- conceptualization and layouts;
-art direction, and design support.
To ensure the final output meets expectations,
I facilitate workshops and strategy sessions to determine project requirements.
Based on this, I select best practices from user and market research
and adapt them to the needs of a specific project.
My marketing background and strategic view allow me
to take a comprehensive look at the needs of customers and businesses
and design solutions to enhance brand values with appropriate visual language.
I like to take responsibility for the entire brand design, coordinating and directing specialists from different fields.
As an Art Director, I have worked with illustrators, graphic, web, motion, UI/UX, 3D,
industrial, interior designers, and architects.
I enjoy collaboration with owners, business analytics, researchers, copywriters, and SMM specialists.
Learning, structuring, and sharing knowledge is my passion, so I used to prelect graphic design courses and internal lectures to my colleagues.