Design Lead | Brand Designer

10 та більше років
Віддалено
$3500
14 Лют 2023
  • Marketing
  • Research
  • Interviews
  • Analytics
  • Facilitation
  • Team Management
  • Brand Identity
  • Art Direction
  • Brand Strategy
  • Brand Communication
  • Presentation Skills
  • Team Leading
  • Trend watching
  • Benchmarking
  • Market Map
  • Visual Competitor Analysis
  • Target Audience / User Research
  • Desk research
  • Surveys
  • Persona
  • Empathy Map
  • JTBD
  • Market segmentation
  • Brand Diagnostic, Golden Circle & 3C Triangle
  • Value Proposition
  • Business Model Canvas
  • Vision, Mission, Objectives
  • Brand Differentiation & Positioning
  • Brand Essence, Platform, Promise, Evidence
  • Brand Archetype & Tone of Voice
  • Brand Narrative, Key Messages, Media Channel
  • Naming, Moto, Slogan, Tagline
  • Project planning
  • Estimation
  • Budgeting
  • Brainstorm
  • Design Workshop
  • References
  • Mood Boards
  • Style Scape
  • Evaluation of Design & Copy
  • Mentoring & Learning
  • Creative Thinking
  • Logo & Identity Design
  • Digital Design
  • Design System
  • Print Design
  • Merch
  • Presentation
  • Pitch Deck
  • SMM Assets Design
  • Brand Book
  • Stakeholders Briefing

I help companies with valuable products and services
to hit the market and the customers' hearts
with a holistic brand and suitable design.

3 years in strategy & art direction
6 years in branding & design
5 years in marketing & PR

50+ projects in 10+ countries

Due to my experience in design agencies and in-house teams,
I can adjust the design process in a way that motivates the team
to create a design output that meets the company's and customers' requirements.

To achieve this, I lead all aspects of the process:
- briefing and planning;
- research and ideation;
- conceptualization and layouts;
-art direction, and design support.

To ensure the final output meets expectations,
I facilitate workshops and strategy sessions to determine project requirements.

Based on this, I select best practices from user and market research
and adapt them to the needs of a specific project.

My marketing background and strategic view allow me
to take a comprehensive look at the needs of customers and businesses
and design solutions to enhance brand values with appropriate visual language.

I like to take responsibility for the entire brand design, coordinating and directing specialists from different fields.
As an Art Director, I have worked with illustrators, graphic, web, motion, UI/UX, 3D,
industrial, interior designers, and architects.
I enjoy collaboration with owners, business analytics, researchers, copywriters, and SMM specialists.

Learning, structuring, and sharing knowledge is my passion, so I used to prelect graphic design courses and internal lectures to my colleagues.