Digital Marketing Specialist

Maxbet ,
21 Квіт 2024

We are in search of a Digital Marketing Specialist, based at our office in Bucharest, who posses experience in digital campaigns, where it can bring all the knowledge in one of the fastest-growing company in gambling industry.
The optimal candidate will oversee revenue growth via digital media by conceptualizing and implementing marketing campaigns.

· At least 3 years of experience in using digital ads platforms such as Facebook Ads, Google Ads and SEO fundamentals. We're not looking for an expert in all these fields, but a good understanding of the key concepts and an analytical mindset is important for the role.
· Ideally - but not mandatory - this person should have experience in the iGaming industry digital advertising in Romania
· Understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO)
· Knowledge of analytics tools (e.g. GA4, Tableau etc.)

· Plan and execute digital acquisition activities for both mobile apps and web, using platforms including Google Ads, Facebook Ads, programmatic media buying, Apple Search Ads.
· Work on a budget to reach KPIs keeping the CAC at a good level. Develop and implement digital marketing strategies tailored to the Romanian market to support brand awareness, drive traffic and acquire new customers.
· Experienced in setting up and managing Google Ads campaigns, Facebook Ads campaigns and other paid media channels for both web and mobile apps.
· Monitor competitor activities and industry best practices to maintain a competitive edge and drive improvement in digital marketing efforts.
· Organize work with team collaboration and task management tools (such as Jira, Teams etc.), to coordinate tasks, track progress, and ensure timely execution of digital marketing initiatives.
· Understand and provide reporting on campaigns' key metrics such as spend, CPA, conversion rates, ROI. Analyze data to identify trends, opportunities, and areas for improvement.
· Collaborate with other teams, such as product management, content, business intelligence, to align marketing efforts with overall business objectives.
· Contribute to the development of marketing plans, forecasts, and budgets to support overall business growth and expansion in the Romanian market.

Would be a plus:
Experience in Gambling industry

Job conditions:
Hybrid working schedule, 2 days wfh, M-F 9:00 - 18:00