1. Understand the user and the brand. Think about what problem you’re trying to solve for the user (and

1. Understand the user and the brand. Think about what problem you’re trying to solve for the user (and how this aligns with brand goals).

2. Conduct user research. Identify user needs, goals, behaviors, and pain points. Tools for user research might include surveys, one-on-one interviews, focus groups, or A/B testing. At some companies, a UX researcher leads this process.

3. Analyze what you’ve learned. At this stage, you’ll build user personas based on your research to help you identify the most important elements of the product or service. Start to map out what the user flow will look like.

4. Design. As you begin to build out the design, you’ll create site maps, wireframes, or prototypes to give you and your team a better idea of what the final product will look like. At this stage, a user interface (UI) designer will add visual or interface elements.

5. Conduct user testing. Validate the design by tracking how real users interact with the product or service (usability testing). Identify any problems with the design and develop solutions.

6. Present your work. Deliver the design solution to your client or company.