Search Engine Marketing (SEM) Specialist

Go Interactive ,
29 Трав 2024

Our client is a full-service, integrated, media planning and buying agency. They align the most successful and efficient media strategies with the goals of their clients, regardless of channel. They are in the business of helping brands achieve success through best-in-class media solutions by leveraging data, technology, and most importantly talented experienced teams.
Our client blends cutting edge research and technology with ingenuity, human insights and creativity, delivered in a seamless experience for brands. Their proprietary platforms and partnerships provide access to highly customized and powerful data.

Now we are looking for a SEM Specialist who creates, manages and optimizes PPC advertising campaigns on Search Engines, Display Networks and Social Media platforms including Google, MSN/Yahoo, Facebook, Twitter, YouTube, LinkedIn and other networks.
This position requires the ability to follow processes, attention to detail, awareness, and research & problem solving skills. Candidates must be data-driven and will be administered job-specific custom Excel testing during the interview process.

2+ years of experience in digital marketing focused on paid search proper (mainly Google Ads, but Bing is a plus), Social Media platforms (Meta, YouTube, LinkedIn and other networks) and user analytics
Advanced Excel skills including pivot tables, vlookups, and macros
Strong communication skills
Ability to thrive in a fast paced environment and to manage multiple campaigns and tight
Problem solving and analytical skills coupled with the ability to act independently across
competing priorities
Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
Ability to manage multiple projects/campaigns across internal teams
Ability to speak, write and read English proficiently (at least Upper-Intermediate level)
Willingness to work with EST time zone (working hours 15:00 - 23:00)
Associated Degree required, Bachelor's degree preferred.

Manage campaigns from proposals through development, testing, execution and completion against client goals
Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings
Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
Keyword, display and social targeting portfolio development and refinement
Develop effective plans to optimize conversion rates and maximize client ROAS
Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
Implement cohesive testing strategy for each element of campaigns
Generate accurate and informative periodic internal and external reporting

Would be a plus:
Experience with higher education clients/colleges/university
Experience with CPA/CPL type of KPI’s

Job conditions:
Competitive compensation, based on experience
Possibility to work remotely
Medical insurance
An open, transparent and fun work culture
Career and professional growth
Long-term employment with paid vacation and other social benefits.