Product Marketing Manager  (North America)

Orderry ,
8 Лип 2024

Poklyk is a product company specializing in developing and advancing our web and mobile applications, and, designed for SME automation. Our services empower businesses to streamline processes and embrace a more technological approach.

Poklyk is currently seeking a dynamic Product Marketing Manager. If you are a strategic thinker passionate about driving product success and creating exceptional user experiences,  we welcome you to join our team. As Product Marketing Manager, you will elevate our product's market presence and enhance the user experience.

- Customer Behavior Analysis. Analyze customer behavior and engage in direct communication to improve the user experience.
- Value Proposition Development. Contribute to and shape the product's value proposition for various user segments based on their needs, utilizing marketing and product communication channels.
- Market and Competitor Research. Investigate the market and competitors to identify market trends, customer needs, and opportunities for product differentiation.
- Cross-functional Collaboration. Collaborate closely with Product, Marketing, and Sales teams on the launch of new products/features and enhancements to existing ones.
- Presentations and Webinars. Conduct presentations (webinars) of new product features for users and Sales Teams, actively seeking and incorporating feedback.
- Product Marketing Performance Tracking. Monitor Product Marketing performance and work with customer feedback to understand and improve the development strategy.
- Customer Experience Optimization. Work on creating and optimizing the customer experience within the product.

- Understanding of operational processes in various SME’s segments.
- Dynamic thinking in creating customer business cases and solving their challenges using the product.
- Empathy and the ability to view the product from the customers' perspective.
- Ability to work with cross-functional teams and multiple stakeholders.
- Experience with product and marketing analytics (Amplitude, Google Analytics) to identify growth points.
- Experience in developing presentations and public speaking skills.
- English language proficiency at an Upper Intermediate level.

Умови праці:
We offer:
- Official employment.
- Your direct involvement in product development, as we discuss every proposal for service improvement with the entire team.
- Work in an IT company, one of the market leaders in business automation services, recognized as critically important to the Ukrainian economy.
- Flexibility to work in a hybrid format.
- You become part of a company that is a winner of programs such as MasterCard Start Path Ukraine, Google for Startups, and more.
- As participants in the Google for Startups program, we can provide the exclusive opportunity to work on the Google campus in Warsaw.
- 18 working days of vacation, 10 paid days off, and sick leave.
- English language courses.
- Compensation for course expenses, webinars, and other related activities
- We offer legal and accounting support.