OpenAI / Depositphotos
OpenAI made its debut at this year’s Super Bowl with a one-minute promo video that puts artificial intelligence alongside the greatest innovations of humanity.
The ad traces humanity’s technological evolution through a distinctive animation style that transforms abstract dots into iconic images of progress — from early tools like fire and the wheel to modern breakthroughs like DNA sequencing and space exploration. The video culminates with a hint of artificial intelligence programs and ChatGPT itself.
The video cost the company about $14 million to produce, according to The Verge.
The ad was developed by OpenAI’s new marketing director, Kate Roach, and it was she who decided not to mention AGI (superintelligence), which is the company’s key mission, but to focus on the audience that knows nothing about AI:
«We want this video to be relevant to the audience that watches the Super Bowl. And these are tens of millions of people who are not familiar with artificial intelligence».
It is noted that the video was created using the proprietary OpenAI tool — Sora video generator — however, his task was solely to create ideas, while the animation itself was drawn by people.
«It’s a celebration of human creativity and the expansion of human creativity», — Roach comments.
The advertisement came at a crucial time for OpenAI: not only did the company face unexpected competition from China’s DeepSeekThis year, it has set its sights on a valuation of $300 billion and plans to post revenues of $11.6 billion this year.
Today, the main OpenAI tool, ChatGPT, has about 400 million users worldwide. Earlier, the company’s CEO Sam Altman announced bold plans to have their AI used by every eighth person on the planet