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By $400 more: MSI and Asus raised the prices of NVIDIA RTX 5090 and 5080

Published by Vadym Karpus

The situation in the graphics card market is reminiscent of 2021, when the crypto boom and pandemic created a shortage of productive devices and their prices rose significantly.

Although crypto enthusiasts are no longer creating excessive demand for graphics cards, prices are still too high. For example, the price of the new RTX 5090 in some top modifications exceeds $3100 from the start. However, gamers should prepare for higher price tags for the basic versions, at least for fans of MSI and Asus. These companies have raised the prices of their Blackwell GPU graphics cards, in some cases by almost $400.

It’s worth noting that like most other manufacturers, MSI doesn’t currently have any RTX 5000 series graphics cards in stock. However, people noticed that prices suddenly rose on Wednesday. The archive of MSI’s website shows that earlier this week the company had only one RTX 5080 at the recommended price of $999 – the GeForce RTX 5080 16G VENTUS 3X. Now the same model costs $1139, which is 14% more.

The same goes for the RTX 5090. The only video card that was priced at the recommended $1999 level, also the Ventus 3X, now costs $2379, which is 19% more.

Other models have also gone up in price. The RTX 5080 Ventus 3X OC Plus variant has gone up from $1139 to $1269, while the RTX 5090 Vanguard SOC launch edition has gone from $2379 to $2689. The most expensive model that MSI has listed is the Geforce RTX 5090 32G SUPRIM LIQUID SOC for $2789, while the RTX 5080 version costs $1499. Many of these same MSI graphics cards are even more expensive on third-party sites, up to $40 more.

MSI is not the only company raising prices. Asus devices have also gone up in price. The Astral RTX 5090 has increased in price from $2799 to $3079 on Newegg, while the cost of the Asus Prime GeForce RTX 5080 16 GB has increased from $999 to $1264.

But this may not be the limit. Additional tariffs on Chinese goods are likely to drive up prices, as most graphics cards are assembled and tested in China. There are also plans to impose tariffs on semiconductors from Taiwan, which could lead to TSMC raising the price of its semiconductor wafers by up to 15% this year. All these additional duties and costs will be passed on to consumers.

Source: techspot