Lenovo led the PC market in 2024 — Apple sold three times less and took fourth place

Published by Andrii Rusanov

Lenovo ranked first in PC shipments in 2024 with 61.8 million devices and a share of 23.5%. Following are HP and Dell, with Apple in fourth place with significantly lower figures.

According to IDC, in 2024 global PC shipments reached 262.7 million units — a very modest growth of 1% compared to the previous year. All major market players, except Dell, sold more client computers than in 2023 and also increased their share at the expense of smaller manufacturers.

Lenovo demonstrated growth of 4.7%, HP maintained second place with 53 million PCs and growth of 0.1%. Dell shipped 39.1 million computers — 2.2% less than last year. Apple sold 22.9 million Macs and showed growth of 4.5%. Asus recorded the highest growth (6.4%), with sales of 17.9 million PCs and fifth place. Total shipments of smaller manufacturers decreased by 2.1%.

PC sales in 2023-2024 / IDC

Among the reasons that helped Lenovo, IDC cites Chinese government subsidies, which led to better results in the consumer segment than analysts expected. Marketing campaigns at the end of the year worldwide, as well as active portfolio updates by consumers in anticipation of the end of support for Windows 10 in October 2025 contributed to overall growth.

In the fourth quarter, total PC shipments increased by 1.8% to 68.9 million. During this period, Lenovo maintained market leadership with a share of 24.5%, from 16.9 million PCs and growth of 4.8%. HP had 19.9% and 3.7 million, showing a slight decline of 1.7%. Dell held 14.4% in the fourth quarter with unchanged other figures. Apple showed the highest growth, at 17.3% for the quarter, with an increase in shipments of 7.0 million. Asus in the quarter showed growth of 11.7% with 4.7 million, allowing the company to overtake Acer.

The forecast for the PC market in 2025 is mixed. Manufacturers have received a clear opportunity for growth in the corporate segment through support for Windows 10. However, factors of economic instability, potential tariff increases, and corresponding changes in demand complicate planning. Despite this, the industry looks at the year with cautious optimism.

Source: Tom’s Hardware