Only 5 tokens listed on Binance this year proved to be profitable

Only 5 of the 37 tokens launched on Binance this year have shown positive returns. Moreover, 4 of the successful ones are memes. The main factors that influenced the results include the general market situation, the quality of projects, the cost of fees, and the hype around new narratives. About wrote analyst at Andrew Moh.

The overall market volatility and negative sentiment led to 32 out of 37 tokens being in the «red zone». The exceptions were NEIROwhich has shown an increase of 294% since its listing in September. In the «green» zone were also JUP, WIF, DOGS, and TURBO.

But overall, most of the tokens launched on Binance in 2024 have lost between 30% and 80% of their value, with AEVO being the biggest loser, down over 88% since its debut in March.

Projects that want to be listed on Binance usually undergo a thorough review by Binance Labs, which is a well-known venture capital fund. Binance only selects projects that have innovative products and strong communities. However, even such projects are not immune to problems that can lead to a «Monitoring Tag» due to excessive volatility, low liquidity, or other risks to users. If this situation continues, the project may be delisted, which is a serious blow to both the team and investors.

The Binance listing process can be very costly for crypto projects, which negatively affects investors. A listing on this exchange can cost up to 16% of the total project tokens. It is also required to purchase and deposit $5 million with BNB. Even when listed on other exchanges, projects often incur costs of about $2 million per listing, which significantly affects long-term stability. This forces projects and venture capital funds to focus on making quick profits, which puts additional pressure on token market performance.

In addition, new trends such as AI, DePINDePINs are decentralized physical infrastructure networks that allow the creation and maintenance of real physical objects using blockchain and Web3 infrastructure. and RWARWA is a concept that involves tokenizing real assets and integrating them into the blockchain. RWA is understood to mean any physical assets (real estate, goods, financial securities) that are converted into digital tokens.. However, most of these areas have not yet met high expectations. Since 4 out of 5 coins with positive dynamics on Binance this year were meme tokens, this may indicate that memes, despite their simplicity, are able to attract a mass audience and bring short-term profits.

As a reminder, Keyrock analysts have conducted research of 62 airdrops in 6 blockchain networks during 2024. It turned out that the price of most coins fell within the first 15 days, and a total of 88% of tokens experienced a significant drop within a few months.