The holiday quarter is traditionally the most successful for Apple in terms of revenue. The past three-month period ended December 28, 2024 (the first quarter of Apple’s fiscal 2025) was a historic one for the company.
Apple’s quarterly revenue reached a record high of $124.3 billion, up 4% year-on-year. The company’s net profit increased to $36.3 billion, and sales set new records in key markets, including America, Europe, Japan and other countries in the Asia-Pacific region.
Looking at the results by product category, Apple demonstrated significant revenues from its Mac ($8.9 billion) and iPad ($8.0 billion) lines. However, it was the digital services sector (Apple Music, TV+ and iCloud) that reached a record revenue of $26.3 billion and became the main driver of growth.
The press release also mentions the record number of active Apple devices across all product categories and regions.
At the same time, revenue from iPhone sales decreased to $69.1 billion, compared to $69.7 billion in the same period of the previous year. In addition, sales in China fell by more than $2 billion, which is a cause for concern.
Apple Intelligence features are expected to become available in more languages and regions in April 2025, and Apple hopes that this technology will be a key growth driver during this year.
Source: gsmarena