Assassin’s Creed Shadows / Ubisoft
Ubisoft is in the spotlight again — and this time not because of a new game. The company, which was once at the peak of its popularity, is now going through a difficult time.
Ubisoft’s shares fell below €8, the worst performance since 2013. Assassin’s Creed Shadows did not save the studio from instability, although the launch of the franchise extension was successful. Although the project scandals have not escaped й the developers were ready for the hate — the result is not bad. In Shadows, at least 3 million users have played the game.
But getting back to stocks — the decline began almost immediately after the announcement of a deal with the Chinese giant Tencent. It happened almost immediately after the release of Shadows. In theory, this partnership was supposed to give Ubisoft a second wind, but in practice, it turned out differently. Investors did not really believe in this alliance, and the market quickly showed it.
The price per share fell as low as €7.96, a minus of 8% from last Friday’s value. Then the stock rebounded slightly to €8.96, but overall, the situation remained disappointing. If we take a longer-term perspective, we’re down — minus 33% since the beginning of 2025. And if we recall the «golden times» 2018, when each share was worth €94, we have a drop of €86 in 7 years. Moreover, last year the price was €23, which already looked like a wake-up call.
Ubisoft tries to rely on new titles and big names. But recent projects like Skull & Bones or Star Wars: Outlaws turned out to be not so loud as expected. Assassin’s Creed Shadows seemed to be the game to change this trend, but even that didn’t convince the market. Shares did not rise, although usually after the release of a big game such a reaction would be logical.
This whole story is not just about numbers. The deal with Tencent means that Ubisoft loses some control over its key franchises: Assassin’s Creed, Far Cry, and Rainbow Six. Although on paper it looks like a mutually beneficial partnership, the situation inside the studio is tense. There is talk of layoffs and an uncertain future for many employees.
Some analysts believe that the drop could also be caused by new tariffs imposed by the US government. But in any case, the announcement of the partnership with Tencent coincides with a sharp drop in the exchange rate
Source: Tech4Gamers
