Financial technologies continue to rapidly transform the global market: from digital payments and online banking to investment platforms and blockchain-based solutions. Competition in fintech is high, and the level of trust from clients, investors and regulators plays a decisive role. This is why high-quality PR is becoming an integral part of the growth strategy of fintech companies – both young startups and mature industry players.
Working in fintech requires PR agencies not only to understand the technological component, but also to deeply immerse themselves in financial specifics, knowledge of the regulatory environment and the ability to speak the language of both B2C and B2B audiences. In an environment of constant change – from the emergence of new regulatory requirements to changing user expectations – communications must be accurate, timely and strategically verified.
In this article, we have collected 14 PR agencies that successfully work with fintech companies around the world and help them build a reputation, develop their business and confidently declare themselves on the global stage.
Content
Creators is a communication and PR agency working with technology, fintech and B2B companies around the world.
The agency focuses on technology niches, including fintech, banking, venture capital, decentralized finances, payment processing systems, and investments.
They also cover such areas as deep tech, web3, AI, cybersecurity, manufacturing, monitoring systems, SaaS, logistics, and retail.
They call their strongest advantage the ability to work with highly technical topics and explain them in simple language to readers. The team includes PR specialists, editors, and authors with technical backgrounds.
The agency has completed projects in over 30 countries, including the US, UK, France, Germany, Mexico, UAE, Kazakhstan, and Romania.
Specializes in:
The team combines 20+ years of experience in journalism with 15+ years of experience in PR and communications.
SkyParlour is a communications agency focused entirely on fintech. Founded in Manchester in 2009, it has grown into a recognized expert in PR and content marketing. Over 15 years of work, the team has successfully executed large-scale campaigns for clients all over the world – from startups to large lending platforms and companies in the field of embedded finance.
Areas of specialization:
Key achievements:
SkyParlour clients have attracted over $1 billion in investments over the past five years, gone through M&A deals and entered the stock exchange.
The agency entered the top 25 B2B PR companies in the UK and was named one of the most promising businesses according to Insider Media.
Typical services:
Clients and partnerships:
SkyParlour cooperates with both top brands (Adyen, Mastercard, Revolut, Coinbase) and with rapidly growing fintech players (SEON, BankiFi, Frost, etc.). The agency regularly acts as a PR partner for key industry events – Fintech Week London, Payments Association, etc.
Clarity PR is an international strategic communications agency focused on the fintech sector. Founded in 2013, it has offices in London, New York, San Francisco, Los Angeles, Amsterdam and Cornwall, and a “fintech practice” supported by a dedicated team led by Michael Chelicio.
Main areas of expertise:
Services:
Clients (fintech):
Edelman is a global public relations firm founded in 1952 by Daniel Edelman. Headquartered in New York City, it employs more than 6,400 people in 60 offices worldwide – the largest PR agency by revenue (over $1 billion in 2022).
Areas of expertise
Services:
Revenue: $1.079 million in 2022. Edelman dropped below the $1B annual fee income mark following a 4.9 percent drop in 2024 revenues to $986M.
Clients:
Work with large brands – including Fortune 500, a list of large financial and fintech companies. In 2022-2024, they regularly published studies of trust in the financial sector (Financial Services Trust Barometer), indicating an increase in trust in the industry to record levels.
Edelman is a sustainable global leader in PR with an emphasis on trust analytics and large-scale corporate communications. In fintech niches, it stands out through specialized divisions and deep market insights.
Channel V Media is a communications agency founded in New York in 2008. Over the years, the agency has established itself as a reliable partner for fast-growing companies entering the US market or seeking to expand their presence in the country. Channel V Media pays special attention to the fintech sector: they work with solutions in the field of digital payments, online banking, blockchain, B2B financial platforms and financial infrastructure.
Areas of specialization:
Key competencies:
Services:
Clients and cases:
Clients include both international fintech companies entering the US market and local players. Channel V Media has supported campaigns for venture-backed startups and collaborated with brands such as Trovata, DailyPay, WorldRemit, Accenture, SAP, etc.
Channel V Media stands out for its deep knowledge of the American media market, its ability to adapt international brands to its specifics and turn complex technological or financial solutions into accessible, interesting stories for a wide and professional audience.
Good Advice Agency is a British-American boutique PR agency specializing in strategic communications in the technology and fintech environments. The team includes 10 experienced specialists with a total of about 30 years of experience.
Services:
Clients and projects:
Good Advice Agency specializes in brand history and strategic communications for fintech, while also having significant experience and a name in the media. Their key advantage is the ability to transform complex technological topics into high-impact PR opportunities.
PRLab is an international PR agency for strategic B2B PR campaigns focused on fintech and technology startups. Founded in 2018 and headquartered in Amsterdam, with offices in Austin, Stockholm, Munich and Madrid.
Areas of expertise:
Services:
Clients and projects:
Among B2B fintech brands:
PRLab has a flexible, modular work scheme that allows it to adapt its PR approach to the client’s growth stage. They focus on financing and entering the European market. Strong reviews confirm high efficiency and quality.
Publicize is an international PR agency founded in 2013, focused on scalable support for technology startups, including fintech, SaaS, crypto and cybersecurity. Headquartered in California (USA), there is also an office in Medellín (Colombia). The team has from 51 to 200 employees.
Areas of expertise:
Services:
Clients and results:
Publicize is a modern agency adapted to the challenges of fintech regulation and the need for quick media support for startups. Tools like the Fintech PR Toolkit and proven case studies make them attractive to clients looking for rapid PR growth and media expansion.
Caliber Corporate Advisers is a fintech PR agency specializing in the fintech, insurtech and proptech segments. Founded in 2010; since 2011, it has been actively working in the PR segment for financial technologies.
Areas of expertise:
Services:
Clients and achievements:
300+ companies, including partnerships with Money20/20, FinTech Sandbox, EpisodeSix, EngagePeople, Clear Capital, BankTech Ventures, and more.
Caliber Corporate Advisers occupies a strong position in the top fintech PR agencies niche, thanks to a strategic approach, combined with technological platforms (PR/IR Access, Event Analyzer), which enhance media outreach and event impact analysis. The growth noted by the Financial Times and Fast Company reinforces their reputation.
Vested is a global agency platform for marketing and communications in fintech and financial services. Founded in 2015 in New York, they also have offices in London and Toronto.
Areas of expertise:
Services:
Clients and achievements:
WorldRemit, Finastra, PeerStreet, Elliptic, American Express, Morgan Stanley, Bloomberg, HSBC Holdings, Citi, Scotiabank and other leading players.
Vested is a mature integrated agency deeply focused on fintech and the financial sector with an emphasis on channel synergy and maintaining reputation through executive and crisis communications. Their platforms, such as Qwoted and Finance Studio, as well as achievements in the PR industry, strengthen trust in the brand.
Chatsworth Communications is a specialist fintech and financial services communications agency with over 20 years of experience. Founded in 2004 in London, it was the first fintech PR agency to focus exclusively on technology solutions for financial markets.
Key areas of expertise:
Services:
Clients and cases:
Chatsworth Communications is one of the first companies to specialize in fintech PR in the world. Deep experience, confirmed by desktop cases, clear expertise and global coverage make the agency the right partner for companies seeking to transform financial markets.
Enterie is a Polish PR agency founded in 2017 and has grown into a global network operating in over 80 markets, including the US, EU, Middle East and Asia. The agency focuses on communications for fintech, IT, e-commerce, investments and sustainable business.
Key areas of expertise:
Services:
Clients and cases:
Сlients: WorldRemit, SPOKO, Auriga, Autopay, Banqup, BBC, Castrol, Oxygen, as well as fintech startups.
PayOne case: rebranding support in Germany and Austria — over 160 publications, analytics and media contacts.
SPOKO case: media campaign in Poland and the UK, with over 130 mentions in two months.
Enterie is a modern network of PR agencies united by one platform (EnterieGO). This allows combining a local approach with global expertise in fintech. A strong media campaign and cases confirm the success of the “Go Global, Act Local” strategy.
Cognito is a global communications agency focused on the financial and technology sectors, with a strong presence in fintech. Founded in 2000, with headquarters in London, Amsterdam, New York, Hong Kong, Singapore and Sydney.
Core areas of expertise:
Services:
Clients and Cases:
Cognito combines years of experience in financial communications with modern tools and global reach. They actively implement innovations (Finfluence), receive industry awards, and act as a partner of major fintech events. Their portfolio speaks of a strong position at the intersection of fintech and business.
WalkerSands is a B2B marketing agency with a PR core, founded in 2001. They are headquartered in Chicago, with offices in San Francisco and Seattle. With 51-200 employees, the agency systematically works in the technology segment, including fintech, and provides integrated solutions: PR, demand-gen, branding, digital marketing and SEO.
Key areas of expertise:
Services:
Clients and Case Studies:
WalkerSands is a mature B2B agency with deep specialization in the fintech market. Their Outcome-based Marketing method is combined with tangible PR results and large-scale campaigns, including multimedia cases with highly accurate KPIs. I can add a screenshot of the case page (Commercetools, TransUnion) if necessary.