Смартфони Apple iPhone 14 і зразок етикетки ENERGY. Фото: Depositphotos / GSMArena
Since the end of June, all smartphones sold in the EU have received eco-labels — such as «labels» in their packaging with information about battery life and energy efficiency.
Based on this information, the website Android Authority has compiled a list of the most popular devices with the number of charging cycles claimed for them. Interestingly, Samsung devices are in the lead, as they are almost twice as durable as Apple and Google smartphones.
The average figure for most devices is 1000-1400 charging cycles, so Samsung stands out from the competition in this regard. As for Apple devices, all those listed in the EU system and the manufacturer’s own ratings (from iPhone 16 Pro Max to iPad Air M3), designed for just 1000 charging cycles.
As a reminder, the new EU labeling regulations apply to stationary wireless phones, smartphones, mobile phones without access to the Internet or third-party applications, and tablets with screens from 7 to 17.4 inches, launched on the market from June 20, 2025. There are exceptions for devices with a flexible main display.
All of the above devices will fall under five key requirements of ecodesign: device resistance to accidental drops and protection against dust and water, battery durability (at least 800 full charge and discharge cycles with at least 80% of its original capacity), maintainability, where manufacturers must provide critical spare parts within 5-10 business days and continue to offer them for 7 years after the product is no longer sold in the EU; and software support for at least 5 years from the date of sale. The accuracy of the data on the label will be the responsibility of the manufacturer, importer or authorized representative operating in the EU/EEA market.
The new labeling is part of the EU’s major campaign to improve energy efficiency by 2030. The initiative is expected to reduce CO₂ emissions by 46 million tons and save each household up to €150 on average.