GTA 6 is a highly anticipated game, but as strange as it may sound, Take-Two is not interested in delaying trailers or other announcements.
In a recent interview CEO Strauss Zelnick said that delayed advertising of the game is a strategy. For now, the studio wants to create a lot of excitement around the game, and the actual active advertising campaigns have their own schedule.
The studio learned from the example of competitors who announced their release plans several years in advance (and something always went wrong). But Take-Two decided that their advertising tactics six months before the release were more balanced.
«The anticipation for this title may be the greatest anticipation I’ve ever seen for any entertainment property, and I’ve been around the block a few times. We want to maintain the anticipation and the excitement. We do have competitors who will describe their release schedule years in advance, and we’ve found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand, and balance the excitement with the anticipation», — says Strauss Zelnick.
This strategy has worked for Rockstar before: the marketing campaign for GTA 5 began five months before the release, and Red Dead Redemption 2 — six months before. So it seems that the studio will follow the same approach for GTA 6.
The second trailer in May?
According to journalist Dan Dawkins, the second GTA 6 trailer may be shown in mid-May. It may somehow be connected to PlayStation through marketing agreements between Sony and Rockstar.
Dawkins and executive producer James Jarvis analyzed the marketing campaigns of previous Rockstar games. They noticed that the studio usually starts active advertising five to six months before the game’s release. Given that GTA 6 is due to be released in the fall of 2025 (most likely in October-November), the campaign can start in early April.
«We receive a lot of emails from people claiming to be insiders and this historical marketing pattern chimes with one of our more credible tip offs (which was more definitive in tipping April for trailer two)», — it says in the blog.
Assuming that these rumors are true, the next GTA 6 trailer may be released soon. However, Rockstar traditionally takes its time with announcements, so we will have to wait for official confirmation. Besides, insiders’ opinions are more likely to be true than fans’ assumptions about the phases of the moon
There are a lot of rumors around the sequel, for example, democratic attitude to fashion. The game is expected to be bigger than its predecessor, as has already cost more than $2 billion.
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Source: Games Radar / LADbible
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