AMD told the press about the RX 9070 and RDNA 4 graphics cards, but «forgot» them at the presentation — company explanation

The surprise of AMD’s presentation at CES 2025 on January 6 was the absence of a report on the Radeon RX 9070 video cards and RDNA 4 architecture, which the company had discussed with the press beforehand.

Previously, AMD provided the press with CES Pre-brief materials including details about the new Radeon, which formed the basis for ITC.ua’s publication. However, the official public presentation did not include this content. Immediately after the event, AMD’s leadership agreed to meet with a small group of tech journalists, including TechPowerUp. The conversation started with the surprising fact of Radeon’s absence at the presentation. The company confirmed that providing the press with preliminary brief information about Radeon was not accidental, and AMD representatives knew it would not be featured on the main stage.

AMD explains that the 45-minute presentation did not provide enough time to properly announce the Radeon RX 9070 series and RDNA 4 architecture. The company pointed to other announcements it missed in the presentation, specifically about chips for Ryzen Z2 consoles. AMD stated that the announcements related to Radeon required significantly more time to discuss the changes in the RX 9070 series to meet the market, features of RDNA 4, and new technologies, including FSR 4.

Radeon RX 9070 video cards will indeed be released this year. The company promised to at least hold an online event for the media to introduce them. A separate hour-long presentation will give the team a better opportunity to delve into the nuances of RDNA 4 and RX 9000. AMD did not specify the exact date, but from the previous brief presentation, it is known that the launch will occur during the first quarter of 2025, and that all AMD partners already have their own video card designs ready.

Journalists posed another tricky question to AMD executives. If the renaming of the Radeon RX 9070 occurred so that users could correctly compare them with competitors (namely NVIDIA RTX 5070), then the next generation card should be called RX 10070—a somewhat cumbersome designation. Will this really be the case, or will there be another rebranding? To this, AMD responded that it cannot take on prior commitments regarding branding. The company continuously evaluates the market, consumer behavior, and implements ideas that are expected to work.

Another interesting point was AMD’s reaction to the general approval of Intel’s new Arc B580 (Battlemage) video cards. The latter’s strategy of positioning products in the budget segment is somewhat similar to the approach of the “reds”, but so far, at least preliminarily, it has led to success.

AMD also denied “leaks” on the internet regarding the performance of the RX 9000 series video cards. “No one has the final driver, not even the board manufacturers, so don’t believe the performance claims on the internet”.