Apple introduced PowerBeats Pro 2 headphones — twice as expensive as AirPods, but with heart rate monitoring
Apple-owned Beats has unveiled a new generation of wireless headphones, the PowerBeats Pro 2 — sporty but a more expensive alternative to AirPods with built-in adjustable shackles for a more secure fit.
Photos of the iPhone SE 4 were leaked to the network a few days before the release – the manufacturer of cases Spigen noted
The presentation of the new «budget» smartphone Apple iPhone SE 4 is expected in a few days. On the eve of the announcement, the well-known accessory brand probably accidentally published some renders that were supposed to demonstrate its new protective case. The page of the Spigen iPhone SE 4 case briefly appeared on the Internet, thus revealing…
Teaser trailer for the movie «F1» — a new look at Brad Pitt in the sports drama directed by «Top Gun: Maverick»
A new teaser for Joseph Kosinski’s sports drama starring Brad Pitt as an experienced «F1» Sonny Hayes pilot has been released.
Apple has shown a Pixar-style robot lamp: it dances and speaks with Siri’s voice (it also has a light)
The rumors that Apple is developing a home robot don’t seem so unfounded, given the new development of its research division.
Sales of the «budget» Apple iPhone SE 4 will start in February, but there will be no official presentation, — Bloomberg
Famous Apple insider Mark Gurman of Bloomberg reports that the new iPhone SE will be shown earlier than expected (in the coming days), but without the standard presentation.
Apple iPhone 16 Pro completely loses to Samsung Galaxy S25 Ultra in removing objects from photos
Apple’s attempts introduce artificial intelligence while do not seem to be very successful. Judging by the examples, the Samsung Galaxy S25 Ultra is much better at intelligent photo editing.
Apple launches app for events and invitations – another developer claims plagiarism
Apple has announced Apple Invites, a mobile application designed for event planning. It will allow iCloud subscribers to create and send invitations to parties and other events. While the app itself is geared towards iPhone owners, recipients can RSVP regardless of whether they have an iCloud subscription or an Apple device. It is also available on…
Apple will present Powerbeats Pro 2 sports headphones in February: what is known about new features and price
Apple previously reported that it would release the Powerbeats Pro 2 wireless headphones in 2025, and now the date of the official announcement has been leaked. According to Bloomberg journalist Mark Gurman, the company plans to unveil the new wireless headphones next Tuesday, February 11.
Apple Intelligence will support more languages in April
Apple introduced a set of artificial intelligence features called Apple Intelligence last September with the iPhone 16 series of smartphones. It uses AI capabilities to improve user interaction with devices, making them more intuitive and useful.
Apple cancels the development of augmented reality glasses that were supposed to be connected to Mac
According to a new report from Mark Gurman, Apple has canceled the development of a pair of augmented reality glasses. They were supposed to work in conjunction with a Mac, not standalone like the Vision Pro headset.
Record quarter for Apple: $124.3 billion in revenue despite declining iPhone sales
The holiday quarter is traditionally the most successful for Apple in terms of revenue. The past three-month period ended December 28, 2024 (the first quarter of Apple’s fiscal 2025) was a historic one for the company.
Apple iPhone SE 4 next to iPhone 16 in comparison photos
The Apple iPhone SE 4, expected in April, is posing in photos next to the younger iPhone 16. The devices look like devices from the same series, but they have many differences.
«Intel doesn’t know how to be a factory», — Apple CEO Tim Cook told TSMC founder when he negotiated the chip production deal
Before signing a deal with TSMC, Apple tried to establish a manufacturing relationship with Intel, but something went wrong. TSMC founder Morris Chang recalls the details of this story.
Apple unexpectedly introduces Starlink support in iOS 18.3 — satellite connection is already working
Cooperation Starlink and the mobile operator T-Mobile has suddenly spread to the iPhone. Apple has silently added support for Elon Musk’s satellite communication in iOS 18.3.
«Budget» Apple iPhone SE 4 was shown on video — without a key feature promised by leaks
We are likely getting closer to the launch of the iPhone SE 4, as following the photos, the new “budget” Apple smartphone has also appeared in a video.
Apple CEO starred in a promo for the TV series «Severance» — his brain was also «split»
Apple TV+ released a new promo for the second season of the series “Severance”, where the main character is played by the CEO of iPhone manufacturer Tim Cook.
Users complain about iPhone slowdowns with iOS 18 — the company has received an official request from the state and must respond
Apple received a notice from the Central Consumer Protection Authority of India (CCPA) due to user complaints about iPhone performance following the iOS 18 update.
BES and State Tax Service to check Apple sellers, — decision of the Verkhovna Rada Tax Committee on de-shadowing of the electronics market
The Committee of the Verkhovna Rada on Finance, Tax and Customs Policy has recognized the actions of law enforcement agencies in the “de-shadowing” of the electronics market as ineffective. In particular, this concerns the sales of Apple equipment.
MacBook Air with OLED display is delayed until 2029
MacBook Air fans, or at least most of them, have been craving an OLED display for quite some time now. The OLED displays that Apple ships with its iPad Pro have undeniable advantages over traditional LCD panels. They have a better contrast ratio, almost instant response time, and superior color reproduction. There is a fear of panel burn-in,…
Apple Intelligence news summaries suspended due to critical inaccuracy
Apple’s artificial intelligence Apple Intelligence was advertised as a feature of the iPhone 16. However, the new generation of iPhone did not receive it at launch, and the service added later yields dubious results.
Windows 11 x86_64 support for Apple Macs with M chips is now available in Parallels Desktop
The Parallels Desktop 20.2.0 update makes it possible to run full-fledged Windows on Apple Mac computers with their own processors. Previously, only Windows for ARM was available.
iPhone 17 Air and Galaxy S25 Slim: thin but with tiny batteries?
As we already know, the upcoming Samsung Galaxy S25 Slim will be a very thin smartphone. It is about 1.3 mm thinner than the standard Galaxy S25. At the thickest point where the cameras protrude, it will be about the same thickness as the Galaxy S25 Ultra at the thinnest point of the body. However, you will have to pay for the small thickness with…
On Apple Mac mini M4 «glitches» USB-C — users report numerous problems with connecting devices
USB ports are an extremely popular way of connecting devices, from which users expect stable operation. It seems that this is not the case with the new Apple Mac mini.
Lenovo led the PC market in 2024 — Apple sold three times less and took fourth place
Lenovo ranked first in PC shipments in 2024 with 61.8 million devices and a share of 23.5%. Following are HP and Dell, with Apple in fourth place with significantly lower figures.
Xiaomi showed the fastest growth in the smartphone market in 2024 — Samsung and Apple’s share fell
According to Counterpoint, Xiaomi has increased its presence in the smartphone market by 1%, while Samsung and Apple showed a slight decrease. Overall, the market grew by 4% in 2024.
Zuckerberg on Apple: «Steve Jobs invented the iPhone, and they’ve been sitting on it for 20 years»
In Joe Rogan’s podcast, Mark Zuckerberg made several interesting statements, among other things, paying great attention to Apple.
It looks like magic: Apple Watch as a remote gesture remote for Mac with Doublepoint WowMouse app
In fantasy, wizards wave their hands around to cast spells. It’s pretty much the same vibe when controlling a Mac with gestures from an Apple Watch and the Doublepoint WowMouse. It looks pretty magical in the video.
Apple Intelligence in iOS 18.2 requires twice as much memory on iPhone
With the release of iOS 18.1, Apple Intelligence began to gradually deploy on iPhone, iPad, and Mac, and with iOS 18.2, AI features started requiring twice as much memory.
Apple will upgrade iPhone SE 4 and probably rename it iPhone 16E
The next affordable iPhone from Apple, previously called the iPhone SE 4, may get a completely different name — iPhone 16E. This is stated by insider Majin Bu. If the information is confirmed, this may indicate Apple’s desire to modernize the most affordable smartphone in its lineup, while moving away from the outdated design of previous SE…
«Private conversations and sex sounds»: Apple to pay $95 million for «unintentional» Siri spying on users
Apple has agreed to pay $95 million to settle a lawsuit accusing Siri of recording users’ confidential conversations.
The updated Magic Mouse will support voice commands and have improved ergonomics
A completely redesigned version of Magic Mouse will appear in 2026, according to a Korean insider. The new version of the mouse will include touch control and support voice commands.
Apple iPhone SE 4 price appeared in the latest leak — less than expected
It was thought that the new “budget” iPhone from Apple, set to drop in March 2025, would be priced at $500-600, but according to info from Japanese carriers (via Phonearena), it might even be less (think $499).
Apple has stopped selling the iPhone 14 and iPhone SE in Europe — due to the lack of a USB-C port
Starting today, Apple is pulling the iPhone 14, iPhone 14 Plus, and iPhone SE 3 from its online store in most EU countries due to a new law requiring devices to have a USB-C port, reports Macrumors.
Apple iPhone 17 Pro will get a smaller dynamic island, Plus will replace Air, — rumors
The iPhone 17 lineup is about to shake up its design and model range. Apple supposedly found a way to shrink the Dynamic Island. Also, the iPhone 17 Plus might disappear in favor of the slim Air.
Apple M5 Pro, Max and Ultra processors will get «server» architecture and significant efficiency gains – Ming-Chi Kuo
Analyst Ming-Chi Kuo, known for his accurate predictions about Apple, shared the first rumors about the new generation of Apple M5 processors, which are expected to be mass-produced in the first half of 2025.
Apple is working on a smart doorbell with Face ID, — Mark Gurman
According to Mark Gurman from Bloomberg, Apple is working on a smart doorbell that would connect to a similarly smart lock and unlock it using a camera and face scanning system, famously known to iPhone users as Face ID.
73% of iPhone owners are dissatisfied with Apple Intelligence, but half of them say AI is «a decisive factor» for buying a smartphone
A survey by tech trading site SellCell (via 9to5mac) showed that most smartphone owners consider artificial intelligence features when buying devices, but are not satisfied with what companies currently offer.
Foldable Apple iPhone to debut in 2026, and iPhone 17 Air will get a «nice price», — WSJ
A new report from The Wall Street Journal spills the beans on Apple’s upcoming foldable devices and the price of the super-thin iPhone 17 Air.
Apple Magic Mouse will soon be significantly updated, and AirTag will triple the detection radius
The Apple Magic Mouse hasn’t seen significant design changes for a while, except for things like ditching AA batteries and adding a USB-C port. However, recent reports suggest that Apple plans to refresh this accessory. In his Power On newsletter, Mark Gurman reported that Apple has started working on prototypes of a more modern version of…
Apple is working on a giant foldable iPad — it will run macOS apps and be released in 2028
Rumors about Apple’s foldable devices have been swirling for years, but it looks like the first such gadget might be an iPad, not an iPhone.
Apple iPhone 17’s bizarre design confirmed by new leaks — online «leaked» image of the frame
A well-known insider has confirmed the design of the Apple iPhone 17, which resembles the Google Pixel 9, while another source allegedly showed off the phone’s frame. However, it’s unclear whether it refers to the Pro model or the Slim (Air) version.
Apple announces the winners of the App Store Awards 2024: a complete list of the best apps and games
The game of the year for Apple Arcade is the card game Balatro.
Apple Watch Ultra 3 will support satellite communication and blood pressure monitoring – Mark Gurman
The next version of the Apple Watch Ultra 3 smartwatch will support satellite communications. This will allow users to send text messages even without access to mobile communication or Wi-Fi. These innovations were reported by Mark Gurman of Bloomberg.
iPhone SE 4 will receive improved cameras – the resolution of the main module will increase 4 times
Apple released the iPhone SE 3 in 2022. Since then, there have been no updates of the «budget» smartphone model from Apple. However, the iPhone SE 4 is expected to be its successor and will be released in the first quarter of 2025. Although the company itself has not yet made any official statements, South Korean publication ET News shared…
Intel is among the top five «best-managed» companies in the US — despite losing 50% of its value and firing its CEO
The Drucker Institute and The Wall Street Journal have published their annual ranking of the 250 best-managed US companies — and, surprisingly, Intel made the list despite currently going through what might be the biggest crisis in its history.
Apple is sued for $1.2 billion for unfulfilled promises
Apple was sued for failing to implement tools to detect child sexual abuse materials (CSAM) in iCloud. The company had announced plans to scan iCloud for CSAM materials, but later abandoned them.
Apple and Sony are working on support for PS VR2 controllers for Vision Pro, — Mark Gurman
Apple is looking for new ways to increase the appeal of Vision Pro through a partnership with Sony.
Apple M5 processor: analyst Ming-Chi Kuo talks about the first device
Apple plans to produce M5 processors in the second half of 2025. The assembly of the first devices will be conducted by Chinese BYD Electronics.
These are the two Apple devices most often given for the New Year (spoiler — not iPhone)
CIRP (Consumer Intelligence Research Partners), a company specializing in marketing research, has conducted a pre-holiday survey to find out which Apple devices are in the greatest demand as gifts for Christmas or New Year.
Apple iPhone 17 Pro design «leaked» online — Google Pixel, log in
It seems the days are gone when designers of other phones looked to the Apple iPhone. The leak of the iPhone 17 Pro’s appearance reminds us of something very familiar.
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