As expected, a significant part of the announcements at Apple WWDC 2024 was devoted to artificial intelligence, although the company abandoned the term and instead used «Apple Intelligence» when talking about machine learning-based features.
When ChatGPT «took over the» world in 2022, followed by Google and Microsoft, Apple was in a catch-up status and is finally ready to rectify this situation.
Apple Intelligence
Apple says that AI functions will work for you in apps: they will manage notifications, write or summarize text in email (with a choice of message tone), or transfer tasks «from app to app» (for example, you can ask AI to play a podcast that you received in a messenger).
The company emphasizes that all AI functions will be processed on the device to maintain privacy (you’ll need an A17 Pro or M-series chip to take advantage), but there is a so-called «semantic index» that will still collect personal data when it’s needed and display it in apps.
In the future, artificial intelligence functions can be moved to what Apple calls the «private cloud» — although this data will never be stored on servers, and the company adds that it will not have access to it (it is noted that independent experts will verify the veracity of Apple’s statements).
Finally, a smart Siri
Apple says that in iOS 18, users will be able to speak to Siri in natural language or enter text with a task, and the assistant now seems to be able to understand the context (based on previous actions).
Siri will be able to perform actions in apps for you — for example, you can ask it to take a selfie while you’re looking at the camera and then save and send it to a friend. Otherwise, the assistant will be able to search the gallery (to find, for example, photos of documents), copy information from an image (for example, a license number) and paste it into the desired web form.
Writing texts, Genmoji, and Image Playground
In Mail, when you’re typing a message, you can ask Siri to write it for you and change the tone if you need to (and these options are available everywhere you type).
Apple has also added the «Genmoji» feature, which will instantly generate emoji-like reactions, and an image creation tool called Image Playground (the feature works both in a separate app and is available in several others).
AI will also appear in the Photo app — you can search forobjects in the library, or use features like Google’s Magic Eraser, such as the ability to erase something from a photo.
Spelling error report
The following text will be sent to our editors: