Steam banned «ads as a business model in the game» — should not be forced or interfere with gameplay
Valve has decided to crack down on intrusive advertising in games on Steam by announcing new rules with exceptions. The platform has banned games where players are forced to watch ads or where they block the gameplay.
Electronic Arts is exploring ad placement in AAA games — pre-ordering for $70 won’t save you from it
Electronic Arts CEO Andrew Wilson confirmed that the company is considering placing ads in AAA games — which players buy in advance for about $70. Eric Sheridan of Goldman Sachs asked Wilson about advertising in games, to which he replied: «Advertising has the opportunity to be a significant driver of our growth…we currently have internal…
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