Every 5th Ukrainian prefers messaging to calls, — Rakuten Viber survey
65% of respondents prefer emails when communicating with colleagues or clients, compared to 35% who prefer calls.
56% of Ukrainians do not pick up the phone when unknown numbers call
According to the Rakuten Viber survey, 56% of Ukrainians are skeptical of unfamiliar numbers — 29% do not answer third-party calls at all, while 27% may pick up the phone if they are expecting a call (from a courier, store, etc.).