44% of Ukrainians donated from every salary in 2024, and learned about the collections from friends, — Rakuten Viber survey

According to a recent Rakuten Viber survey involving around 30,000 users, 63% of Ukrainians are actively donating in 2024, while 27% are helping “in other ways.”

44% of respondents said they donate from each paycheck, while the main source of information about fundraisers is friends or acquaintances for half of them, and 13% of users learn about fundraisers from the news. 6% of surveyed Ukrainians stated that they see no point in donating.

How did Ukrainians donate in 2024?

• Regularly, from each paycheck — 44% (46% at the end of 2023);
• Help in other ways — 27% (26% at the end of 2023);
• Irregularly, but turn anger into donations after each attack — 14% (the same at the end of 2023);
• See no point in donations — 6% (4% at the end of 2023);
• A little bit every day — 5% (6% at the end of 2023);
• Serve in the Armed Forces of Ukraine — 4% (5% at the end of 2023).

Where do Ukrainians most often learn about fundraisers?

• Support fundraisers of friends and acquaintances, learn from them — 53%;
• Learn from the news, through news channels that support fundraisers — 13%;
• Learn from bloggers and influencers — 11%;
• Follow major foundations involved in this — 5%;
• Learn in other ways — 18%.

Note: Research methodology — anonymous online survey, n>30,000. Key age group — 34-45 years, over 50% of respondents under 45.

Remember, in November Bloomberg, citing data from major Ukrainian charity funds, reported that Ukrainians began to donate less. For example, the Prytula Foundation reported a drop in donations by about 20% (this year’s collections amounted to $1.4 billion), while “Come Back Alive” talked about a decrease in contributions by about 15%, and the organization Reactive Post — by 40%.