Apple has removed the «available now» note from the Apple Intelligence page

Apple has stopped advertising Apple Intelligence features as «available now» — at the request of the National Advertising Division (NAD), which, among other things, checks advertising campaigns of American companies for truthfulness.

According to The VergeNAD recommended that Apple remove or modify the statement about the availability of AI features (Genmoji, ChatGPT integration, etc.) with the release of the iPhone 16, as Apple Intelligence «was not close to launching». The company complied with the recommendations, considering updated page functions and its archive version.

Last year, at the release of the iPhone 16, smartphone owners received only certain advertised AI features, such as removing objects from photos or tools for creating or summarizing text. Both, it should be noted, worked problematically: in the tests of the first iPhone 16 Pro, the failed in comparison with Samsung Galaxy S25 Ultrawhereas news summarization provided users with misleading information.

Actually AI problems have already brought the company to court — A class action lawsuit filed in March in the U.S. District Court in San Jose demanded compensation for buyers of iPhones and other devices that allegedly support Apple Intelligence but never received it.

Similarly, Apple, according to NAD, promoted the new «smart» Siri with AI as «available now», although it is not even close to release.

It is not known how Apple’s failures will directly affect the Apple Intelligence team, but the company has already implemented some partial changes. For example, the Siri division is headed by a new manager, Mike Rockwell, who previously led the Vision Pro engineering team — he is currently making some personnel changes and rebuilding workflows, according to Mark Gurman of Bloomberg.