In the duty-free zone of Paraguay, near the Iguazu Falls on the border with Brazil, a local electronics store organized a large-scale sale of PlayStation 5 game consoles at an extremely low price of only $179. This led to a massive rush of customers.
According to eyewitnesses who commented video on Reddit, such a low price is explained by the store’s special status in the duty-free zone. Typically, prices for electronics in this region are close to American prices, but sometimes stores offer significant discounts to sell off warehouse stock.
Commentators also note that many Brazilians regularly cross the border to shop in Paraguay, as the law allows them to import goods worth up to $500 per month when crossing the border by land. The border between the countries at this point is a pedestrian bridge, making shopping particularly accessible.
This situation is especially relevant in the run-up to «Black Friday» and the pre-holiday sales season. Brazilian Amazon discounts PlayStation 5 Standard Edition reaches approximately $680.
According to local users, even taking into account the possible additional costs of crossing the border, buying electronics in Paraguay is often more profitable for Brazilians due to high import duties in their country.
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