Social network LinkedIn has launched testing of the LinkedIn Premium Company Page subscription, which will offer AI for writing and tools to increase the number of subscribers for $99.
The subscription is designed for small and medium-sized businesses.
Exclusive: LinkedIn is testing a new subscription product, which would give companies an upgraded page with AI content features, new tools for growing follower counts and other perks for a potential $99 a month cost. https://t.co/Su9atlp0IB
— TechCrunch (@TechCrunch) April 17, 2024
LinledIn began to post information about the new functionality about a week ago.
Thus, a monthly subscription will cost $99.99, and an annual subscription will cost $839.88.
Accordingly, for a hundred bucks, users get:
- custom call-to-action (CTA) buttons;
- the ability to view who has visited the page (unless they have changed their privacy settings). These people can then be invited to follow the page, regardless of their level of contact;
- An AI assistant that will improve posts.
It’s worth noting that premium services are a fairly large business for the company.
LinledIn also has:
- Premium Career — for job seekers;
- Premium Business for business analytics;
- Sales Navigator for sales departments;
- Recruiter levels for finding and hiring talent;
- LinkedIn Learning for professional development.
In March, the company announced that in 2023, the number of Premium user subscriptions grew by 25% year-on-year to $1.7 billion. In total, the company earned $15 billion this year, of which $7 billion came from the recruitment business.
As a reminder, it has recently become known that LinkedIn plans add TikTok-style videos to your platform.