Sony closes PlayStation branch in Poland and outsources some tasks, — Polish media

Polish gaming sites reportthat Sony has begun the process of liquidating the local PlayStation branch.

GameOnly editor-in-chief Daniel Kutzner reportedHe said that some of the management employees involved in distribution and sales have already been fired. He also attached screenshots from their personal LinkedIn pages showing them looking for jobs.

The same information was confirmed by CD-Actionand noted that Sony plans to launch a tender for PR agencies that will be able to promote the PlayStation brand in Poland on their own. This model is used by many other companies and requires less money than supporting the work of an entire branch — this is how it works in the country Xbox, whose PR activities are currently managed by Monday PR.

In fact, these plans are in line with another resignation that took place a few weeks ago — Monika Paplinska, who for many years was responsible for the PR activities of the branch and worked on promoting three generations of consoles, including PS5, left PlayStation Poland.

As noted by Spider’s Web, With the closure of the branch, Polish gamers will not feel any radical changes and can still rely on Polish-language versions of games. Localization — is something that is usually decided by a central publisher and entrusted to a specialized company; the Polish branch, in turn, exclusively distributes such a product and is responsible for its promotion. At the same time, PlayStation is likely to become less present in the Polish media, and advertising campaigns for future games and devices will be less effective.

Sony has not yet provided any official comment.

As a reminder, in March 2022, Sony released PS5 and PS4 updates that added support for the Ukrainian languageand since June added Ukrainian to the PlayStation Store and PS Network. Last year, it was also reported that all new consoles to be sold in Ukraine are now officially belong to the European regionand finally will not have Russian and Kazakh on the covers. And it is worth mentioning here that in 2024, the first new Sony game with official Ukrainian localization was finally released — platformer Astro Bot.