Meme culture has completely taken over the financial markets, and Donald Trump has become the symbol of a new era of investing. The meme coin $TRUMP created by him $TRUMP demonstrated how retail investors, who follow trends and influencers, are changing the market. And this wave cannot be stopped at least until 2028, believes Ki Young Ju, founder and CEO of CryptoQuant.
Since retail investors often lack the time or knowledge for deep market analysis, they rely on trends created by social networks and media. In the era of platforms like Robinhood and crypto exchanges, they easily join the markets, forming chaotic volatility that is exploited by major players.
The Trump administration decided to lead this movement, not fight it, and launched its own meme coin. The TRUMP coin gained its value not through productive activity, but through popularity and community support. Next was the MELANIA coin, named after the wife of the US president. Then came several scam tokens named after the leader’s relatives. During the launch of the Trump meme coin, the number of Google searches for “How to buy crypto” sharply increased.
The most interesting question now: how influential was Trump’s community during his presidency?
The success of TRUMP shows that meme culture in finance has deep roots. The decentralized crypto market provides a platform for creating an unlimited number of meme assets, and this trend will only scale up for at least a few more years.
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