Ukrainians searched for electronics on Google in Russian in 78% of queries, but Ukrainian is growing every year, — Promodo

According to a study by PromodoThe study by Ukrainian digital marketing agency Promodo was conducted based on 341,000 queries in various e-commerce industries. (via Forbes), e-commerce searches in Ukrainian on Google grew by 5% in 2024, while in 2025 — they are forecast to grow to 36.6%.

If we look at individual categories, for example, the share of queries in Ukrainian in the category «Electronics» in 2024 amounted to 21.3% (4.4% more than last year) — versus 78.7% in Russian.

The best performance was demonstrated by the category «Baby Products» — with an increase in the share of queries in Ukrainian from 47.8% to 50.6%.

In the «Alcohol» category, the share of Ukrainian searches increased to 21.4% (+3.5) and the share of commercial queries in Ukrainian in the «Cosmetics» category reached one third. The «Medicine» section had 30% of searches in Ukrainian. In the «Sports» category, the share of searches in Ukrainian amounted to 43%.