Clickbait for millions. How much do Ukrainian YouTube channels earn from videos about the war?
YouTube remains one of the key sources of information for Ukrainians — in 2024, 59.5% of citizens surveyed used the service to find out the latest news. Viewership figures increased sharply with the outbreak of a full-scale war — in 2021, according to Internews, only 25% of respondents watched news on YouTube, while in 2022 this number more…
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