
Choosing a TV today is not just about picking up a «black square on the wall». It’s a real quest: screen size, resolution, image technology, smart features — all of which must be taken into account so that you can watch TV shows in the best possible quality without breaking the family budget. So stock up on popcorn and let’s figure out which TV is right for you.
Content
- 1 Criteria for choosing a TV
- 2 The best budget TV — Liberton LTV-32H03AT
- 3 The best mid-budget TV — Sony KD-43X75WL
- 4 The best premium TV — Sony BRAVIA 9 K-65XR90
- 5 The best OLED TV — Philips 55OLED707
- 6 The best QLED TV — Samsung QE-65Q70C
- 7 The best Full HD TV (for small rooms) — Samsung The Frame QE-32LS03CB
- 8 The best TV for gaming — Hisense 55U7NQ
- 9 The best TV on Android — Xiaomi Mi TV A Pro 43 (2025)
- 10 The best TV 43 inches — LG OLED42C4
- 11 The best 65 inch TV — Samsung QE-65S90D
Criteria for choosing a TV
Screen size
This is one of the most important criteria, as it directly affects the viewing comfort. If the TV is going to be in a small room, 32-43 inches is the optimal size. For medium-sized rooms, 50-55 inches will do, and for large living rooms or home theaters, 65 inches or more is the best size. It is important to consider the distance to the TV. For example, for a 55-inch TV, the recommended distance to the screen is 2-3 meters.
Resolution
The first thing to look at. HD (720p) is only suitable for small screens and inexpensive models, while Full HD (1080p) is the standard for the budget class and is sufficient clarity for most tasks. If you want to enjoy the most detailed picture possible, your choice is 4K Ultra HD (2160p), which is becoming more and more affordable and offers the perfect quality for large screens. But 8K is a luxury for those who want the best, but there is still very little content in this quality. So why overpay?
Type of screen matrix
It determines how bright, contrasty, and realistic the picture will be. OLED panels are all about perfect blacks and wide viewing angles due to the fact that each pixel glows separately. QLED, created by Samsung, uses quantum dots for a brighter image and long-lasting operation without burn-in. LED and LCD are more affordable options, although they don’t reach the level of OLED and QLED
Update frequency
An important parameter is the smoothness of the image. 60 Hz is the standard for budget and mid-range models, which is enough for normal viewing of movies and shows. 120 Hz is even smoother, which is especially noticeable in video games and dynamic scenes. But 240 Hz and above is the choice for the most demanding users who want the smoothest motion possible.
HDR (High Dynamic Range)
This technology is responsible for brightness and color saturation. HDR10 is the most common standard, which already provides a noticeable improvement in the picture. HDR10+ adds dynamic adjustment for each frame, and Dolby Vision provides the best color and contrast accuracy. HLG is also used for television broadcasts.
Operating system
It determines the convenience of using smart functions. Android TV offers a huge number of applications and voice control via Google Assistant. Samsung’s Tizen is known for its speed and simplicity of interface. LG’s webOS is another popular and convenient option. And Roku TV is a simple and affordable solution with a large library of apps.
Sound quality
Stereo speakers are fine for normal viewing, but for a better audio experience, you should choose models with Dolby Atmos, which creates surround sound. If your TV has weak built-in speakers, you may need to buy an additional audio system over time.
Price and warranty
The final but no less important criteria. The cost depends on the technology, size, and additional features, and the warranty gives you peace of mind about possible breakdowns. «God is better off with a safe one», so it’s better to have an official CA somewhere nearby.
The best budget TV — Liberton LTV-32H03AT
If you have a grandma phone, you should have a grandma TV! Here you have 32 inches of good contrast, as well as a 1366×768 resolution, which is not surprising. It looks quite compact and convenient for small rooms. Connect to Liberton LTV-32H03AT
can Anything from a T2 set-top box to a laptop can be used without any problems
The best mid-budget TV — Sony KD-43X75WL
Sony KD-43X75WL — a model that works off every penny you spend, and that’s why it’s worth considering buying. The 43-inch screen pleases with its contrast and color palette, which is still of a higher class than cheaper models. And the price is quite adequate and will please those who do not want to buy TVs at the price of an apartment in ZhytomyrAll smart functions work quickly and without delay. Sony’s image quality is generally always top-notch, but this TV stands out for its particularly sharp color reproduction and black saturation.
The downside of this TV is the sound. Although it’s not terrible, you’ll probably need to buy additional speakers or a soundbar to enjoy really good sound. There may be a lack of depth in the bass, but that’s subjective.
Sony KD-43X75WL — is a good choice for those looking for harmony and balance between price and quality. It won’t win a gold medal in the market, but for its price, it can rightfully claim to be one of the best representatives of the mid-range segment. Its price ranges from 22,920 to 33,274 UAH.
Sony BRAVIA 9 K-65XR90 can be called a “TV for moviegoers”. With 65 inches of this screen, you simply won’t want to leave your home or apartment. In addition, the BRAVIA XR Processor delivers a super realistic picture, adjusting colors and contrast for optimal picture quality.
One of the main advantages is not only the picture, but also the sound. Dolby Atmos support guarantees surround sound that can replace even the best home audio system. Automatic sound adjustment to the room and the person’s position will bring you a new cinematic experience.
Now for the cons. This is a premium model, and you have to pay for its quality — it’s much more expensive than most TVs on the market. And although this is offset by the high quality of the picture and sound, not everyone is willing to pay that muchIt is also worth noting that due to its large size and heavy construction, it is not easy to move or mount. You’ll need a lot of space to place this TV comfortably.
Sony BRAVIA 9 K-65XR90 is the ultimate choice for those who don’t want to compromise on quality. If your budget allows, you will get a TV that will satisfy even the most demanding viewers. The price starts from UAH 113,024 to 129,999
The best OLED TV — Philips 55OLED707
The OLED panel is responsible for unsurpassed contrast, the black color is so deep that you might think it’s just a Malevich rectangle in the room. The picture on this TV looks truly fabulous — vivid colors, incredibly clear image and what all OLED fans love — true black. And don’t forget about the proprietary Ambilight technology, which only increases the immersive viewing experience.
With this beauty comes a price that not everyone can afford. But you’ll definitely get a TV that doesn’t just show images, but creates an atmosphere. Plus — support for HDR10+ and Dolby Vision for even greater immersion in content. And if you’re a gamer, you’re welcome: G-Sync, VRR and Freesync. Everything is included.
When it comes to sound, Philips has always had a good reputation in this aspect. Clear, surround sound that complements the picture. But everything is not as perfect as it seems at first glance. There is one problem worth mentioning — it’s the potential screen burn-in that can happen on OLED panels if you leave static images on the screen for a long time.
Philips 55OLED707 — is a TV for those who want the best out of every frame, and are willing to pay for it. If image quality is important to you, this OLED — is exactly what you need. It costs from 44,905 to 50,332 UAH.
The best QLED TV — Samsung QE-65Q70C
Samsung QE-65Q70C — an alternative for those who want to get a cool picture without spending money extra money on an OLED TV. The Quantum Dot technology delivers rich colors and contrast, so you won’t feel like you’ve made an unjustified purchase.
When it comes to sound, you get a full immersive experience with the built-in Dolby Digital Plus speakers. For such large TVs, sound is really important, and it won’t let you down.
Support for Tizen OS allows you to easily use streaming services, view content through various apps, and control your TV with voice commands. What’s more, with Q-Symphony, you can pair your TV with a Samsung soundbar to make them work in sync.
The only thing that may come as a bit of a surprise is the price. Although it is fully justified by the image quality and functionality, it may be a barrier for some users.
Samsung QE-65Q70C — a great option for those who want to get a true QLED experience with high image quality, good sound, and rich features, but are not ready to pay for OLED. The price range is from 29,892 to 50,999 UAH.
The best Full HD TV (for small rooms) — Samsung The Frame QE-32LS03CB
Samsung The Frame QE-32LS03CB — object artswhich not only shows a picture, but also complements your interior. Ideal for those who want to combine style and functionality because when the TV is off, it turns into a real picture that you can choose from the built-in image library or upload your favorite masterpieces. The 32-inch screen size makes it ideal for small rooms where every inch counts.
The picture on this TV is also good. The brightness is high enough to watch it comfortably even in good room lighting. And, of course, thanks to HDR support, you’ll get brighter, more vivid colors.
As for the disadvantages, for cinematic immersion in content, you’d better choose a TV with a larger screen. In addition, you’ll have to pay for such a model with a bell-shaped minted coin.
And for those who appreciate style and quality, Samsung The Frame QE-32LS03CB — is a great buy. Its ability to “turn” into a painting and its compact size make it an ideal choice for small rooms where every design element matters. The price of the frame device varies from 12,840 to 20,999 UAH.
The best TV for gaming — Hisense 55U7NQ
Hisense 55U7NQ — a great option for gamers. The TV does a great job with all types of content, but it’s a real ace at gaming. It has a low response time and a refresh rate of up to 144 Hz (up to 240 Hz in Full HD), Hisense 55U7NQ allows even the most demanding gamers to enjoy uninterrupted gaming with no visible lag or frame tearing. This is thanks to HDMI 2.1, which supports ALLM and VRR.
Support for major streaming services such as Netflix, YouTube, Amazon Prime Video, and others allows you to quickly switch to watching your favorite shows after long gaming sessions. However, it is not without its drawbacks.
As with many TVs in this class, the sound leaves something to be desired. Although it’s fairly clear, it lacks depth and richness, especially in dynamic game scenes or when watching action movies.
The TV will help you to comfortably travel to gaming worlds while lying on the couch. Whether you are a PC geek or a proud owner of PS5 and Xbox Series X. The price of this gaming TV is from 32 439 to 42 380 UAH.
The best TV on Android — Xiaomi Mi TV A Pro 43 (2025)
Xiaomi Mi TV A Pro 43 (2025) — a TV for those who want to get a pleasant smart experience for relatively little money. Support for Android TV gives users access to a huge library of apps and services, from Netflix to YouTube, all available in a few clicks.
Interface Xiaomi Mi TV A Pro 43 (2025) is simple and intuitive, and the ability to synchronize with other Xiaomi devices provides additional benefits for users of this ecosystem. And for those who love to entertain, you can connect the TV to a smartphone or tablet.
Image Xiaomi Mi TV A Pro 43 (2025) is clear even when watching low-bitrate content or TV channels from the T2 network (currently «United News»). If integration with Android is important to you, this is a great option. It has a fairly affordable price tag from 13,417 to 18,458 UAH.
The best TV 43 inches — LG OLED42C4
This TV combines all the advantages of OLED panels: deep blacks, excellent contrast and vivid colors, making it ideal for watching movies, sports, and even gamingWith such a diagonal (yes, one inch was not added!) LG OLED42C4 is ideal for small and medium-sized rooms where you don’t want to install a huge TV, but still want to get maximum viewing comfort.
LG is known for its OLED technology, and here the South Koreans again show why it is considered one of the best Voice control via Google Assistant adds even more convenience. And where would you go without AI? It will help you «adapt» color filters and adjust the sound.
LG OLED42C4 — is a great choice for those who want OLED quality but don’t need a big screen. It’s a compact TV with incredible picture quality, smart features and a stylish design. Ideal for medium-sized rooms where not only image quality but also space saving is important. Price up to $1000: from 30,260 to 44,186 UAH.
The best 65 inch TV — Samsung QE-65S90D
Samsung QE-65S90D — a Jedi among TVs: wielding the power of QD-OLED, which brings us high-quality picture. But that’s not the only thing that’s impressive — this TV is equipped with Samsung’s flagship NQ4 AI Gen2 processor.
The Tizen system provides quick access to your favorite applications. For gamers Samsung QE-65S90D will also come in handy. With FreeSync support and a 100Hz refresh rate (up to 144Hz in Motion Xcelerator mode), you can enjoy smooth, tear-free gameplay. The sound is also top-notch: the built-in subwoofer and Q-Symphony technology create surround sound.
However, like every Jedi, the Samsung QE-65S90D has its «dark side». The lack of Dolby Vision HDR support can be frustrating for moviegoers who want to enjoy movies in the highest quality. In addition, the Tizen interface can sometimes be a bit confusing, making you feel like a detective looking for the right app. And, of course, the price. It starts from 52,100 to 102,254 UAH.
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