YouTube started showing 3-hour ads without the «skip» — option to overcome blockers
YouTube users complain that the platform now streams very long ads that cannot be skipped.
YouTube brings back Premium Lite tariff — but not the same and not everywhere
In September 2023, YouTube canceled the Premium Lite subscription in the few countries where it operated. But after the Premium price hike, it seems to be resuscitated
YouTube users complain that the «skip ads» button has disappeared on mobile devices
From now on, it will be much harder to hide ads on YouTube, as the skip button is hard to notice at first.
YouTube raises prices for Premium subscriptions up to 50%
Reports of an increase in the cost of YouTube subscriptions come from Europe, South America, and Asia.
YouTube cancels Premium subscriptions purchased via VPN using cheaper Ukrainian prices
YouTube doesn’t just encourage users to upgrade to a Premium subscription instead of using ad blockersand takes steps to ensure that subscriptions are priced correctly – without taking advantage of cheaper regional prices in other countries.
YouTube is testing server-side ad integration to better counter ad blockers
The developer of SponsorBlock, an extension designed to skip sponsored video segments, said that YouTube is experimenting with server-side ad integration.
YouTube immediately rewinds the video to the very end if the user has an activated ad blocker
It seems that YouTube continues to encourage users to disable ad blockers. The new restriction is indeed quite severe – it does not allow you to watch videos at all if you have an ad blocker activated for YouTube.
AI-powered Jump ahead feature is being tested for YouTube Premium subscribers, allowing them to quickly navigate to interesting video segments
In March, YouTube started testing the new Jump ahead feature, and now it is available to a wider range of users via the youtube.com/new section. It is available to subscribers of the Premium version of the service.
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