The EU started «labeling» smartphones with energy efficiency data — one brand is twice as durable as iPhone and Pixel
Since the end of June, all smartphones sold in the EU have received eco-labels — such as «labels» in their packaging with information about battery life and energy efficiency.
China — Apple’s new main market? iPhone outpaced local brands due to government subsidies, and the US faces tariff risk
Apple doesn’t seem to be too concerned about moving production to the US. Due to the favorable conditions in China, the iPhone is overtaking local brands in popularity.
First teaser of the Sci-Fi series «Neuromancer» by Apple — based on the cyberpunk novel by William Gibson
Apple has revealed the first teaser for the «Neuromancer» series, signaling that production of the TV adaptation of the most famous novel in the «cyberpunk» genre has officially begun.
Apple accuses Vision Pro engineer of stealing «thousands of documents» — before leaving for competitors
Apple has accused its former senior Vision Pro engineer, Di Liu, of stealing tons of confidential information before leaving for another company.
Apple is preparing a MacBook with an iPhone processor, — Ming-Chi Kuo
Apple is preparing for another step in changing its approach to affordable laptops. This time, the company is surprising with a rather unexpected decision: the 13-inch MacBook is going to be equipped with a chip designed for the iPhone. This move could significantly change the market for budget laptops and at the same time strengthen the…
«Formula 1» and Brad Pitt bring first box office hit for Apple — $144 million at the box office
The sports drama «Formula 1» launched with an incredible $144 million at the global box office — a record for Apple original films and the biggest launch of Brad Pitt’s career.
Tiktoker donated a pair of Apple AirTag sneakers to the Red Cross — he found them at a second-hand store in Bosnia
The Apple AirTag showed how donations to the Red Cross work. A TikTok user found his charity sneakers 800 kilometers away and bought them back for €10 at a second-hand store.
Apple iPhone 17 Air’s protective glass reveals a camera in a strange place
The iPhone 17 Air is expected to be not just another novelty in Apple’s smartphone lineup, but a real experiment in style, design, and layout. According to preliminary data, it will be the thinnest iPhone of all that the company has produced. But elegance comes at a price: in the pursuit of minimalism, Apple seems to have sacrificed battery…
Apple pissed off iPhone owners with ads in Apple Wallet — the app sends notifications with a movie announcement «Formula 1»
Apple has found an original way to promote its own movies — through the Apple Wallet app, which is currently issuing notifications advertising cheap tickets to «Formula 1» with Brad Pitt.
Shareholder sues Apple over «fake» Siri presentation
When Apple unveiled iOS 18 last year, tech fans and investors alike held their breath, and some started throwing their hats in the air. After all, the update was not just some minor design revision, but a new generation of personalized Siri with artificial intelligence elements — Apple Intelligence. Expectations were high, but something went…
Apple MacBook users in Europe won’t get one of the best features of MacOS Tahoe
Although Apple at the recent WWDC 2025 conference talked about the new features of macOS TahoeEuropean users are once again being left behind — at least when it comes to so-called iPhone Mirroring. This is a feature that allows you to control your iPhone directly from a window on your Mac, appeared in macOS Sequoia last yearbut is still not…
Change your passwords immediately! 16 billion accounts of Apple, Google, Facebook and others have been hacked
16 billion passwords and other login data have been leaked to the network — this is the largest leak in history. Most passwords are already being actively sold for a minimal amount.
Apple Mac Mini M2 2023 stopped turning on — the company launches a repair program
Last Friday, Apple launched a repair program for Mac mini computers with the M2 processor — some of which have stopped turning on over time. No other Mac minis are participating in this program.
Apple completely revamped the battery section in iOS 26 — more control and statistics
Congratulations on the issue iOS 26 Apple has radically redesigned the Battery section, making it not only informative but also a bit therapeutic: now you’ll know exactly whether TikTok, email notifications, or your nightly love of YouTube have consumed your battery.
Apple watchOS 26 — AI coach, translation, and gesture «wave and forget»
It seems that Apple has finally decided that a smartwatch should know everything about you — and then some. At WWDC 2025, the company presented watchOS 26, which not only updates the interface and adds new features, but also literally talks to you if you let it. So if Apple Watch used to be just an activity tracker, now it’s also your…
Apple unveiled macOS Tahoe 26 — new design, iPhone on Mac, and a bunch of surprises
Along with its other software products, Apple also announced a new version of its desktop operating system during the WWDC 2025 conference. although the name remained with a geographical emphasis, the figure «26» instead of the usual «16» confirms previous rumors: Apple is now synchronizing macOS with years of updates, like car manufacturers…
Apple Live Translation — iOS 26 now has live translation of messages and conversations
At this year’s WWDC 2025 conference, Apple continued to bend its «intelligent» line — and introduced Live Translation. Now Messages, FaceTime, and Phone apps in iOS 26 can instantly translate text and voice conversations, so communicating with people from other countries has become even easier. Finally, you can call an Italian without…
Apple unveils iOS 26 — new design and many improvements for iPhone 11 and later
The anticipated change in the numbering of Apple’s operating system versions has taken place — the company introduces iOS 26 in new design of Liquid Glass and many changes for greater comfort.
Apple has revealed Liquid Glass — a new visual style for all its operating systems
At the WWDC 2025 presentation, Apple announced a complete redesign of all its major operating systems. From now on, iOS, iPadOS, macOS, watchOS, tvOS, and visionOS will have a single visual language — Liquid Glass. Thus, all Apple software platforms will now have a single universal amazing style.
First reactions to «Formula 1» with Brad Pitt — as «Top Gun: Maverick», but on wheels
The first private screening of «Formula 1» with Brad Pitt brought Joseph Kosinski’s film a lot of positive reviews. The main actor was also praised.
Apple Watch counts calories «randomly» — researchers found an error of 30%, which is three times (!) higher than normal
Despite the fact that Apple smartwatches offer highly accurate measurements of heart rate and step counts, they are virtually «at random with calorie counting».
Running Windows on iPhone: nostalgia that melts the processor
Back in the day, an Apple smartphone had very little functionality. Even downloading a file through Safari was impossible. Then popular Jailbreak allowed to solve these «childish» problems. Because of this, many people dreamed of installing the familiar Windows operating system instead of the inferior iOS. Last year Apple allowed to install…
OpenAI and John Ive’s secret gadget revealed by Ming-Chi Kuo — AI Pin, congratulations again
Perhaps many people held their breath when they heard about OpenAI’s purchase of John Ive’s startup for $6.5 billion and their development of the gadget. Ming-Chi Kuo spilled a bucket of cold water on this [expected].
Apple iPhone 16 became the most popular smartphone of the year, Samsung is not far behind, and Xiaomi barely made it into the ranking
The world of smartphones is changing dynamically almost every day manufacturers announce new modelsare better than their predecessors. However, only two companies hold the leadership in this market: Apple and Samsung. Devices from these two manufacturers occupy most of the positions in the TOP-10 most popular smartphones in the first quarter of…
Apple will release iOS 26 instead of iOS 19, — Mark Gurman
The most famous whistleblower on Apple’s affairs announced the company’s intention to radically change the numbering of its operating systems, not only for the iPhone.
Apple is preparing a 200-megapixel camera and other major iPhone updates
The world of smartphones is changing rapidly, but Apple has traditionally been slow to jump on every trend. The company always introduces new technologies only when it considers them mature enough. And it looks like the time has come for 200-megapixel cameras in the iPhone. According to new rumors, Apple is actively testing a sensor with this…
Nothing CEO Carl Pei: Apple is no longer creative, future smartphones will have only one app
Carl Pei from Nothing spoke about his vision of the smartphone market and technology in general, including AI, and the place of his company in the future.
Apple buys a game studio for the first time and plans to show a new app for gamers at WWDC 2025
Apple has acquired a game studio for the first time in its history — we’re talking about Canadian developers Sneaky Sasquatch from RAC7.
TOP 9 smartphones of 2025: a choice that will not make you regret
Choosing a smartphone today is like choosing between a lavender raffa and a classic Americano: on the one hand, it’s stylish and fragrant, on the other hand, it’s simple, reliable, and without any unnecessary hassle. The market is full of models that try to be «lavender raff», but sometimes you just want an Americano — […]
The first in the world: Xiaomi overtakes Apple in the smartwatch market
Xiaomi took the lead in smartwatch sales, pushing Apple into second place.
How much does an iPhone cost? Trump threatens Apple with a 25% duty if the company does not move production to the US
US President Donald Trump has demanded that Apple move production of its products to the US. We are talking about iPhones sold in the US market.
Most iPhones stolen in the US and Europe end up in the same mysterious building in China
It turns out that there is an interesting building in China called the «house of stolen iPhones».
Windows 11 will get the Apple macOS feature — continuation of programs from smartphone to PC with one click
In a fragment from a Microsoft presentation, the user instantly transfers Spotify session on a Windows 11 PC Similar function of macOS is called Handoff.
Will ChatGPT get its own iPhone? Ex-Apple designer joins OpenAI with a $6.5 billion deal
OpenAI acquired the former Apple designer’s startup io for $6.5 billion, while Jony Ive himself will now take on a leadership role in the AI company in terms of creativity and design.
Fortnite is back in the App Store after five years of litigation with Apple — Epic Games added «trolling cashback»
Epic Games celebrates victory over Apple — Fortnite has reappeared in the US App Store after a five-year hiatus.
Audio codecs in simple terms, or how to get the most out of your Bluetooth headphones
When you buy new wireless headphones, the specifications table may contain abbreviations that are unknown to many people. For example, AAC or aptX. They are needed to transmit sound «over the air» from your smartphone or laptop to potential headphones. In this article, we will analyze the most common audio codecs. What is an audio […]
Apple iPhone 17 Air compared to 16 Plus again — known battery capacity
Insider Majin Bu has posted new photos of the iPhone 17 Air, which is due to be unveiled in September, on social network X, comparing its thickness to its predecessor — the iPhone 16 Plus.
Apple is preparing an iPhone similar to Xiaomi’s concept — curved screen without bezels and camera notch
According to leaks, the anniversary Apple iPhone 19 Pro, which will be released in 2027, will receive a significant redesign. ITC.ua wrote that it will resemble the first iPhone but new details have emerged.
Apple is working on its own neural interface — competitor until «reaches» Neuralink
Apple is in the early stages of creating a neural interface that will allow it to control devices with the power of thought. But the company has a lot to do to catch up with Neuralink.
20 years: the 2027 anniversary Apple iPhone will be similar to the first and will have a solid screen
For the twentieth anniversary of the iPhone, Apple is planning radical changes to its design, which are often requested by users. But the overall look of the iPhone will resemble the first device.
Apple iPhone roadmap is now online
Famous insiders Wayne Ma and Ming-Chi Kuo recently received a lot of information about the development of the Apple iPhone, which can be used to draw up an unofficial roadmap.
AI chatbots have only 3% of search traffic, Google is visited 34 times more than ChatGPT
Despite Apple’s claims in court about the loss of traffic by search engines, AI chatbots have a relatively small share of it. Over the year, Google was visited 1.6 trillion times, compared to 47.7 billion for ChatGPT.
Alphabet’s share price drops 8% after Apple announces record traffic loss — Google denies
Words about possible disappearance of the iPhone were not the only high-profile statement by Apple CEO Eddy Cue in the Google trial. He also managed to reduce the value of Alphabet.
Apple SVP says iPhone will be obsolete in 10 years
Apple Senior Vice President Eddy Cue believes: AI can change technologies so much that the iPhone will become unnecessary. However, Apple’s own AI is currently does not demonstrate significant progress.
Apple has released iOS 18.5 Release Candidate — what’s new?
This week, Apple rolled out the Release Candidate (RC) build of iOS 18.5. There are relatively few new features.
Leading Microsoft executive considers Apple macOS better than Windows 11
«If Ballmer was CEO, I would have been fired for this tweet», — jokes Merrill Fernando, senior product manager at Microsoft. His April post went viral.
Thin Apple iPhone 17 Air gets a thick case with a battery — not enough charge for a day
What is the best way to discredit the idea of an ultra-thin smartphone? Put it in a thick case. According to unofficial reports, this is what Apple will offer for the iPhone 17 Air.
Significant changes in Apple iPhone 18: different design and launch in two stages
With the launch of the next iPhone 18 line, Apple may make significant changes to its usual smartphone strategy. According to the resource The InformationApple plans to split the release into two parts. In this case, some of the models will be shown traditionally in the fall, and the rest — in the spring of next year.
50 shades of FPS: or how to measure the number of frames correctly
In many reviews of graphics cards, laptops, or system units, you will find game benchmarks that show performance based on FPS (frames per second). However, you may want to check your FPS in your favorite game. If you don’t know how to do it, today we’ll try to understand the nature of these «magic» values […]
Apple and Meta receive the first EU DMA antitrust fines — up to $600 million or more if they do not correct themselves in 60 days
Apple and Meta became the first companies to receive financial penalties for violating the new EU Digital Markets Act (DMA).
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