MicroStrategy has announced a high-profile rebranding for the first time in 35 years of its existence. It will operate under the name Strategy. In addition, the logo has also changed — it is now a bitcoin symbol. In this way, the company wanted to emphasize that it has come a long way: from microprocessors to corporate analytics, bitcoin, and AI In his statement Strategy added that is «the world’s first and largest Bitcoin wallet».
After the rebranding, the company’s shares fell by about 2%. At the same time, since the beginning of 2025, the stock has risen by 17% compared to bitcoin’s 1% growth.
Strategy said in a regulatory filing on Monday that it owns more than 470,000 bitcoins purchased since 2020 for about $30 billion.
The company’s shares rose sharply after the election of US President Donald Trump, who is known for his loyalty to cryptocurrencies. However, Strategy’s latest bitcoin purchases have received a restrained reaction, as uncertainty about Trump’s economic policy puts pressure on cryptocurrencies and some stocks.
Interestingly, the crypto community has an interesting superstition. It is related to the fact that Michael Saylor, co-founder of MicroStrategy, is on the cover of Forbes. And this is not a good sign.
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