Epyllion analyst Matthew Ball claims that there is “hope” in the gaming industry that GTA 6 will cost about $100, as it will allow other companies to justify raising their own prices.
In 2020, the publisher of GTA, Take-Two, was one of the first to raise the price of games from $60 to $70, using the transition to the next generation of consoles as a pretext, and caused an increase in the standard cost of AAA games in the industry by $10.
GTA 6, which is set to be released in the fall of 2025 on PlayStation 5 and Xbox Series X and S, is the highly anticipated sequel to the record-breaking GTA 5 from 2013. Analysts predict that the game will become the biggest entertainment launch in history and will surpass the highest-grossing films of the time — with a stunning $3 billion in earnings (with $1 billion expected from pre-orders even before the official release).
Despite the fact that GTA 6 might be priced at $80-100, Ball claims that it will be the “cheapest” game ever released in the GTA series, considering inflation.
The reaction of Michael Douse, the publisher of Baldur’s Gate 3, was interesting, who noted that Ball “should not talk about such things out loud.”
“A good company raises salaries according to inflation so that its employees don’t die or something similar, but game prices have not risen with inflation. This is not the reason why the industry is now in shambles, but it is an uncomfortable truth. On the other hand, a game developer’s responsibility is to make sure that the game they present lives up to that promise and the player’s investments,” Douse added.
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