«Slow Horses» and «Severance» brought Apple TV+ $200 million each — but there is a leading series that earned three times as much

The first season of the series “Severance” brought Apple TV+ over $200 million in earnings.

Such data is provided by the publication Deadline, referring to research by Parrot Analytics. The company reached these figures using its methodology for assessing content, which uses a formula to correlate audience demand with subscribers and, therefore, revenue. The system also checks how shows and movies create value for streaming services in markets around the world.

Parrot’s data shows that the achievements of “Severance” surpassed the earnings of the series “Slow Horses” ($184 million), but lag behind “The Morning Show” ($299 million, but over a longer period). Meanwhile, the absolute leader in the statistics is “Ted Lasso,” which brought Apple TV+ a colossal $609.4 million.

The series «Slow Horses» tells about bumbling spies led by the seemingly unpleasant boss Jackson Lamb (Gary Oldman) / Apple TV+

Interestingly, all the above-mentioned series, except “The Morning Show”, have been renewed for subsequent seasons: “Severance” last Friday debuted with its second, while the third is already in development; “Slow Horses” is preparing its fifth and sixth seasons, and for “Ted Lasso”, which supposedly had a logical conclusion, a continuation has been ordered.

«Ted Lasso» is a sports comedy television series that tells about a coach of a provincial college football team, who is invited to manage a Premier League English team «Richmond», despite lacking experience / Apple TV+

Like most Apple TV+ series, the second season of “Severance” was not released fully — each new episode will be added every Friday, until March 21 inclusive. And, it seems, there is sense in this, considering how much the series brings to the streaming service in subscriptions, which impatient viewers have to renew until the finale. At the same time, according to Parrot, almost half of the total earnings of the first season of “Severance” came within 12 months after the release of the finale, so not everyone appreciates such practices by Apple.

The series “Severance” tells about a group of employees at Lumon Industries, who agreed to a surgical procedure that divided their memories into work and home. In reality, two personalities live in the body and their plans and dreams do not always coincide. The main roles in the series were played by Adam Scott (Mark Scout), Zach Cherry (Dylan), Britt Lower (Helly), Tramell Tillman (Milchick), and Patricia Arquette (Kobel). The showrunner of “Severance” is Dan Erickson, and the director is Ben Stiller.