Adobe launches AI tool for «bulk» image editing — up to 10,000 per click

Adobe launched the Firefly Bulk Create tool, which allows editing a batch of tens of thousands of images at once.

Starting today, the web version of Firefly (apparently only for the USA) has a beta of Bulk Create available, which includes two main functions — resizing and background change (you can either remove the background image or choose a new one or a specific color). Essentially, the user needs to upload the photos from their computer, Dropbox, or Adobe Experience Manager and press just one button.

Currently, file batches can be saved in PNG or JPEG format, but in the future, Adobe promises to add support for Photoshop PSD files.

For the “Resize” tool, Firefly Bulk Create offers a set of preset parameters with sizes for advertising banners and platforms like TikTok, Instagram, and Facebook. To stretch the background, as mentioned earlier, the tool uses generative artificial intelligence, however, the site The Verge, which reviewed the demo, notes that there were noticeable distortions on complex backgrounds.

Expectedly, the power needed to edit batches of 10,000 images costs quite a bit, so Adobe made the tool paid — likely, only owners of the premium tier of Adobe Firefly will be able to use it.

Adobe Firefly is a family of creative generative AI models, available both as a standalone web application and through functions based on Firefly in leading Adobe applications.