In the report by MIDiA Research, researchers concluded that players spend more time watching videos on Twitch and YouTube than playing games.
Modern gamers spend on average 8.5 hours per week watching videos, compared to 7.4 hours playing games. Although there are many games to engage with, it’s not surprising that many people instead watch others play. This could be content about their favorite games, as well as games the player does not intend to play but finds intriguing.
24% of console and PC gamers post game videos at least monthly. 48% of game buyers watch related content monthly. Regular viewers tend to be gamers with higher spending, especially when it comes to microtransactions.
Researchers believe that better utilization of video content could be revolutionary for the stagnant gaming market. This is particularly relevant in economically disadvantaged regions, where people must carefully choose which games to buy.
“It is time for game publishers to think about video in games as something that goes beyond just marketing. By revitalizing video engagement, publishers have the potential to unlock new revenue sources and advertising, and to stimulate growth,” says Rhys Elliott, a games analyst at MIDiA Research and the author of this report.
The study highlights the untapped potential of publishers placing game video content on third-party platforms like YouTube and Twitch. Video platforms could become the best line of communication between players and game producers.
Source: Wccftech
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