South Korean users are loyal to Samsung and Apple, but Xiaomi has recently entered the country’s market. Industry insiders say that Samsung is closely monitoring the competitor.
Last week, Xiaomi announced the Xiaomi 14T and Redmi Note 14 Pro 5G smartphones in the South Korean market. Xiaomi also plans to release many products in the country, including televisions, portable gadgets, and robotic vacuum cleaners by next month.
According to the South Korean publication NewsWay, which relies on industry sources, Samsung Electronics is closely following Xiaomi’s processes. To the extent that company representatives plan to visit the competitor’s offline store when it opens to “assess the atmosphere.”
Xiaomi’s main advantages are low prices along with decent specifications and a wide range. In a market traditionally filled with more expensive smartphone models, the company can cause significant changes. According to the source, many Koreans use multiple smartphones and might choose a cheaper phone as an additional option.
“The industry anticipates that Xiaomi’s entry will lead to a change in perception. The general opinion is that the impact will be greater than that of BYD, a Chinese car company, which also entered the domestic market at the same time,” writes NewsWay.
Also, in South Korea, after-sales product service is important, and Xiaomi’s success will also depend on its deployment. However, it seems that the Chinese company is acting very boldly despite the risks — today, January 22, on the day of the Samsung Galaxy Unpacked presentation, Xiaomi will release the Redmi Note 14 Pro 5G in the country.
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